Rice N Roll
2023
“Rice N Roll is a lighter and healthier choice for your lunch,
and you will not be hungry in the afternoon.
You can have an authentic Korean taste,
and it is flexible for you to customize your rolls.”
Food & Drink menu
Bulgogi Kimbap $15
(White rice, Beef, Shredded Egg Crepe, Spanich,
Carrots, Pickled Radishes)
Chamchi Kimbap $15
(Mixed rice, Tuna, Crab sticks, Avocado, Kimchi,
Pickled Radishes)
Kimchi Kimbap (V) $15
(Purple rice, Shredded Egg Crepe, Tofu, Spinach,
Carrots, Kimchi, Pickled Radishes)
Classic Kimbap $15
(White rice, Spam, Shredded Egg Crepe, Spinach,
Carrots, Kimchi, Pickled Radishes)
Customization (Base*1, Protein*1, Fillings*2, Vegetable*2) $15
● Base: White Rice, Purple Rice, Mix
● Protein: Salmon, tuna, Spam, Chicken, Beef, Pork
● Fillings: Shredded egg crepes, Crab sticks, Fish cakes,
Shrimp tempura, cheese, Tofu
● Vegetables: Cucumbers, Zucchini, Carrots, Spinach,
avocado, Asian chives, Kimchi, Pickled radishes
Korean vegetable pancake $13
Korean seafood pancake $13
Korean BBQ chicken $13
Korean cold noodles $13
Drinks $7 each
● Korean Soju
(peach, green grape, strawberry, yogurt, apple, pineapple)
● Fruity smoothies
● Fresh orange juice
Location
United States, California, Palo Alto (Urban)
Delivery radius
Palo Alto area
Main target audience
● Busy working folks (who get a quick lunch and return to work)
● College students with low budgets
● Events and parties that have healthier food
Target Audience
● College students (low budget with high satisfaction)
● Busy office worker (time-saving and wanting to be healthy)
● Korean food lover (seeking authentic Korean street food)
Demographics
● Gender - Women and men
● Education - College or higher
● Occupations - students/ software engineer/ lab assistant/ police officer
● Age - 18-30 years old
● Location -San Francisco
Psychographics
● Personality & Attitudes: Positive, Curious, Energetic
● Values: Open-minded, Discipline
● Lifestyles: Active, Efficient, Explore
User Personas
Michelle Golubev (27) – Fashion designer
● Has her fashion studio
● Likes to travel
● Has a bachelor’s in Fashion Design from AAU
● Interested in Korean culture and had been there 5 times
● Self-starter and hard-working
● “I want to travel the world someday and explore all the unknown.”
Jessica Lopez (23) – Software engineer
● Punctual and disciplined
● Does not like to spend time to get a food while working
● Does not like raw fish and poke bowl
● Had a perfect GPA at SFSU
● Want to pursue a master’s degree at UCSF
● “Willing to try new things and take challenges every time.”
Joshua Walker (18) – College student
● 18 years old SFSU student
● Studies Biochemistry
● Studies hard and wants to get an internship as a lab assistant
● Plays guitar for 5 years
● Goes to the gym 3 times a week and is in good shape
● “The first time I tried the seaweed rice roll, I fell in love with it.”
User Needs
● Find out if the restaurant delivers to their area
● Order food online
● Find out the restaurant's open hours and the menu
● Customize the order
● Schedule orders weeks in advance
● Track the order
● Get the food on time and high-quality
Client Needs
● To sell food online that will be delivered
● Provide a system for order customization
● Provide different ways for the payment
● Communicate freshness
● Communicate fast service
● Communicate affordability
Content Requirements
● Open hours
● Describe delivery radius (Palo Alto area)
● Food menu with images
● About us
● Contact us (Phone number/email)
● FAQs
○ What is a kimbap?
○ What are the most popular/classic kimbaps?
○ Are the ingredients fresh?
○ Where do you deliver?
○ Do you charge for the delivery?
○ How much time do you need to prepare an order?
○ Who can I contact with questions?
Functionality Requirements
● Order online
● Schedule orders in advance
● Order customized seaweed rice rolls and other food Check out
(choose different methods to pay)
● View the real-time order status and track the order on a map
